by 1 at 09-30-2017, 05:39 PM
Shopping online has become so routine it seems consumers almost expect to be able to purchase virtually anything via the Internet. In 2016 the U.S. eCommerce market has become the second largest globally, behind China, and is expected to reach $482 billion in sales by 2018, that is about 8% of total retail sales, with $75 billion in mobile commerce sales last year alone. In fact, approximately 43% (and growing) of major retailers in the U.S. now offer a form of in-store pickup for eCommerce orders.

With that said, e-commerce is definitely a great way for any small business to reach more customers and sell more products, but good planning is a must because there are a lot of decisions and cost that go into creating a full e-commerce site. In fact most people who ask us to build them a full e-commerce site eventually decide to scale back and start initially with a more affordable option using PayPal or Stripe for only a few products. Hopefully this article will help you understand how e-commerce works, what decisions need to be made, and whether it makes sense for you to invest in this option.

Also note that hiring a good e-commerce developer can help make the whole process go a lot smoother, as well as save you time and money so please consider this before attempting to do it yourself.
  1. E-commerce Platform & Website CMS 
    A typical online storefront doesn’t just have a store with product pages, it also has a couple pages about the company, a contact page, and possibly a blog/news/resources section or other pages. So when choosing the an e-commerce platform for your storefront you must also choose a CMS (Content Management System) for your website and your decision should be based on your needs.

    So knowing what extra functionality you need and if that platform or app/plugin offers this to you is pretty vital. For example, do you know what discounts/coupons/sales you want to offer, what kinds of product variations you will have, do you want to give return-shoppers the option of setting up an account to remember their purchase history, will you offer wholesale pricing to retailers, etc. This is the most important choice you will make because it builds the foundation for your site, yet it is not easy to figure out if you don’t know what the options are and how they work. There are hundreds of e-commerce options out there but I will recommend the two most user-friendly options based on the opinion of several articles as well as my own.
    • For a self-hosted option, I recommend Woocommerce (free, hosting costs not-included) because it uses a very popular CMS called WordPress that is easy to use and gives developers full access to the server for easier customization. Tons of plugins are also available to add on functionality (free or at cost).
    • For a hosted option, I recommend Shopify (see monthly pricing, hosting costs included) because of its cost, features, and ease-of-use. It comes with a built-in CMS but does not give developers access to the server and therefore limiting for developers to customize certain aspects, especially the cart/payment process. Also please note that Shopify will process the payments on their servers or charge you extra fees to use external payment gateways. However, this also means they handle security issues and updates to the software which can be nice. Tons of apps are available to add on functionality (free or at cost).
  2. NOTE: Both options allow users to setup their own e-commerce websites without the help of a developer, through theme (for design) and app/plugin (for functionality) options, but it will require a web designer/developer to further customize the site if you don’t like what these options give you out-of-the-box. And because Shopify limits access to the server, it can limit the developers somewhat more.
  3. Product Options
    To display your product there are several options – simple products (no variations), variable products (multiple variations like T-shirts that have different colors, sizes, etc.), grouped products, affiliate products, downloadable products, virtual products, etc. Regardless, you will need to display a price, photo, and a full description along with size/weight/material info. You can even categorize and subcategorize your products to simplify your navbar as well as offer a search so that people can find what they are looking for quickly.

  4. One-page Checkout & Cart Access
    It is recommended that you make the checkout process as quick and easy as possible using a one-page checkout option (WooCommerce offers this option). This can help prevent cart abandonment issues and makes people happier overall with the process. Also, you need to make sure that shoppers can see their cart total and product listings at all times as well as checkout from any page.

  5. Taxes and Shipping
    There are many e-commerce settings that you have to setup but taxes and shipping are a necessity so be aware of what is required in your state.
    • Setup sales tax rates (state and local) by downloading a sales tax table from http://www.taxrates.com that you can import to the site. Read more about this at http://www.salestaxhandbook.com.
    • Shipping can be simple (with flat fees) or complex and costly (pulling in table rates from UPS, USPS, Fedex, etc via a plugin that can be $199/yr), so I recommend trying to keep it simple whenever possible. Table rates are based on weight or shipping box dimensions so that info will need to be entered for each and every product if using this option.
  6. Payment Gateways & SSL (Secure Socket Layer)
    A payment gateway is an e-commerce service provider that processes your payments and funnels the money into a merchant/checking account (see below). Below are several options that should help you decide which one fits your budget based on your expected income. Almost all of the following solutions charge fees of 2.9% + $.30/transaction.
    • PayPal has no monthly fee but is limited to $10,000/mo or you will have to upgrade to PayPal Pro for $30/mo. PayPal does not require a SSL Certificate because visitors are taken away from your website to their servers to process the payment securely, either through their PayPal account or as a guest. However it is still recommended that you purchase this extra level of security to gain the trust of your clients especially with an ecommerce site that allows visitors to sign up for accounts to remember their transactions. To obtain the funds, you must transfer the funds manually into your checking account of choice which may take a couple days.
    • Stripe also has no monthly fee and is the latest coolest open source payment gateway because your visitors don’t have to leave your website to make a payment, instead it will display an overlaid popup box for payment. Checkout how it works here: https://stripe.com/checkout However, Stripe will deposit funds automatically every 2-7 days and there is no limit to the amount of income you obtain. SSL is required.
    • Authorize.net: $49 setup fee + $25 monthly gateway fee includes merchant account cost. No limit of transactions. SSL is required.
    • Balanced (balancedpayments.com) is unique in that it allows automatic “payouts” to multiple parties for each transaction. You must transfer your funds manually. SSL is required.
  7. See this article for more gateway comparisons: https://www.formstack.com/payment-gatewa...isonPlease note that some shoppers prefer to use PayPal so offering this solution in combination with another payment gateway is quite normal.SSL Certificates add an extra layer of protection by encrypting your transactions and cost around $50/yr. With SSL installed the http protocol changes to https with a lock icon in the browser next to the web URL.
  8. Merchant Accounts (fees may vary) 
    Some payment gateways don’t require a merchant account but some do, i.e. Authorize.net. Merchant accounts are meant to collects funds from your customer’s bank and deposit funds into your account automatically. International transactions may cost an extra 1.5% and chargebacks may be assessed a fee of $25 by your merchant.

  9. Security and PCI Compliance
    Please be aware of your responsibilities for security and PCI Compliance. Read all about that here: https://www.pcicomplianceguide.org/pci-c...-overview/

  10. Google Analytics 
    To track your success — where visitors are coming from, what keywords allowed them to find you, or what referring sites they came from, etc. you will want to install Google Analytics which is a free web statistics software that Google offers everyone. It also allows you to further evaluate how many people fall off from your site or complete the checkout process through the setup of goals.
by 1 at 09-30-2017, 05:28 PM
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.[/url]
Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.
Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.  

So What Exactly is Digital Marketing?
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
Assets
  • Your website
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  -- for example, Facebook advertising and Instagram advertising.

Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B
If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C
If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.


What Are the Main Benefits of Digital Marketing?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
Here are some examples:
Website Traffic
With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using [url=https://www.hubspot.com/products/analytics]digital analytics software like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.

Content Performance and Lead Generation
Imagine you’ve created a product brochure and posted it through people’s letterboxes -- that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.

Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.

Attribution Modeling
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's’ journey through the buying cycle by using digital technologies, then it’s likely to reflect positively on your business’s bottom line.

What Kind of Content Should I Be Creating?
The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.

Then, you’ll need to think about when they’re most likely to be ready to consume this content in relation to what stage they’re at in their buyer’s journey. We call this content mapping.

With content mapping, the goal is to target content according to:
  1. The characteristics of the person who will be consuming it (that’s where buyer personas come in).
  2. How close that person is to making a purchase (i.e., their lifecycle stage).

In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:
Awareness Stage
  • Blog posts. Great for increasing your organic traffic when paired with a strong SEO and keyword strategy.
  • Infographics. Very shareable, meaning they increase your chances of being found via social media when others share your content. (Check out these free infographic templates to get you started.)
  • Short videos. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube.
Consideration Stage
  • Ebooks. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it. 
  • Research reports. Again, this is a high value content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press.
  • Webinars. As they’re a more detailed, interactive form of video content, webinars are an effective consideration stage content format as they offer more comprehensive content than a blog post or short video.
Decision Stage
  • Case studies. Having detailed case studies on your website can be an effective form of content for those who are ready to make a purchasing decision, as it helps you positively influence their decision.
  • Testimonials. If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you’re a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.
How Long Will It Take to See Results?
With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends entirely on the scale and effectiveness of your digital marketing strategy.
If you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months.
If paid advertising is part of your digital strategy, then the results come even quicker -- but it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for long-term, sustainable success.

Do I Need a Big Budget for Digital Marketing?
As with anything, it really depends on what elements of digital marketing you’re looking to add to your strategy.
Presuming you already have a website, if you’re focusing on inbound techniques like SEO, social media, and content creation then the good news is you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.

With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising.

For example, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

Where Does Mobile Marketing Come Into the Equation?
Another key component of digital marketing is mobile marketing. In fact, mobile usage as a whole accounts for 60% of time spent consuming digital media, while desktop-based digital media consumption makes up the remaining 40%. This means that it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. 

As for your social media images, it’s important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.

There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

I’m Ready to Try Digital Marketing. Now What?
If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.
by 1 at 09-30-2017, 05:23 PM
Senang sekali bisa berkontribusi ke PUCC, kamu?
by 1 at 09-30-2017, 05:21 PM
Quote:Hampir seluruh konsumen mendukung Taksi Online, tapi apakah benar mereka lebih baik dari angkutan umum konvensional?


Beberapa minggu ini, demo angkot terhadap Taksi Online (agar mudah, saya singkat TO) terjadi di beberapa kota di Indonesia. Mereka menolak keberadaan TO dan juga Peraturan Menteri no 32/2016 yang mengatur tentang TO. Demi menengahi situasi yang ramai ini, pemerintah mengeluarkan revisi terhadap PM no 32/2016 tersebut.

Reaksi mayoritas orang terhadap rangkaian kejadian di atas adalah lebih mendukung TO daripada angkutan umum yang ada saat ini serta menolak revisi baru tersebut. Argumen yang banyak digunakan untuk mendukung TO adalah:
  1. Harganya lebih murah
  2. Bisa dipesan dari mana saja dan kapan saja
  3. Lebih menguntungkan para pengemudi
Apakah benar seperti itu faktanya? Atau jangan-jangan kita sedang termakan propaganda dari perusahaan-perusahaan TO macam Uber, Grab, Gocar?


Agar pembicaraan tidak melebar, saya tekankan bahwa yang akan dibahas hanya lingkup TO yang berbasis mobil, bukan motor. Khusus yang berbasis motor, akan saya bahas dalam tulisan yang berbeda. Kenapa seperti itu, karena PM No 32/2016 dan revisinya hanya membahas transportasi online berbasis mobil.
Saya juga pengguna TO, jadi tulisan ini lebih ingin memberikan pandangan lain dari apa yang ada di masyarakat saat ini. Beberapa contoh yang diambil lebih cenderung membahas Uber, karena ia adalah sesepuh dari TO. Meskipun begitu, pembahasan yang ada bisa digunakan sebagai kacamata untuk melihat TO yang lain.


Persaingan Tidak Sehat
Argumen paling utama yang digunakan oleh para pembela TO adalah harganya yang lebih murah. Hal ini sangat menguntungkan bagi para penggunanya, untuk SEKARANG. Harga ini pula yang menjadi masalah utama dari para pelaku usaha angkutan umum konvensional terhadap TO.
Coba kita pikirkan, dari mana dan berapa banyak uang yang dikeluarkan untuk “nalangin” promo yang digunakan oleh ribuan atau bahkan jutaan orang ini? Ya dari suntikan uang para investor. Tahukah Anda bahwa Uber pada tahun 2015 dan 2016 yang lalu mengalami rugi sebesar $2-$3 miliar? (Rp 25–40 triliun, lebih besar dari mayoritas APBD Provinsi di Indonesia).

Tapi sadarkah kita bahwa harga murah ini menimbulkan persaingan yang sangat tidak sehat? Persaingan yang hanya membandingkan siapa yang punya dompet lebih tebal, bukan siapa yang punya inovasi atau nilai tambah yang lebih tinggi.
Strategi Perusahaan Transportasi Online
Sudah banyak taksi konvensional yang mati gara-gara persaingan harga yang tidak sehat ini. Perusahaan taksi yang kuat seperti Bluebird dan Express saja sampai “terjepit” gara-gara mereka.

Tetapi ini bukanlah hal yang aneh karena memang inilah strategi TO untuk menghilangkan persaingan. Kalau sudah tidak ada lawan dan tidak ada regulasi dari pemerintah, merek akan bisa memasang harga yang seenak jidat dengan dalih “mekanisme pasar”.
Memang bukan hal yang aneh dalam dunia startup untuk jor-joran di awal dengan uang investor, tetapi apakah ini bisa berkelanjutan?
Quote:“Ya kalo ngerasa kemahalan, kan masih ada pilihan transportasi yang lain. Tinggal ganti aja kok repot amat.”
Bagus kalau masih ada, kalau sudah pada babak belur bagaimana? Dari sisi konsumen mungkin gampang, tinggal pindah. Bagamana dari sisi driver/owner? (agar lebih mudah, driver/owner saya sebut mitra)
Ketika harganya menjadi lebih mahal, jelas jumlah orang yang bisa menjadi pengguna akan berkurang, sehingga kebutuhan mobil di lapangan juga berkurang. Artinya, akan ada mitra yang terpaksa lepas dari TO dengan membawa kredit mobil yang masih tersisa berbulan-bulan.
Pada awalnya, Uber hanya menembak pasar premium (UberBlack) dan itu sangat masuk akal karena marginnya lebih besar. “Kue” untuk dibagi dengan para mitra lebih besar. Tetapi, ukuran pasar premium tentu lebih kecil dibandingkan mass market, sehingga pada masa awal tersebut Uber tidak terlalu seksi di mata investor.

Baru ketika Uber memutuskan untuk terjun ke mass market, ia bisa menjual dirinya ke para investor dengan lebih gila lagi karena “potensi” pasar yang begitu besar. Investor pun berbondong-bondong menaruh uangnya di Uber. Tebak berapa valuasi Uber sekarang? $68 miliar (Rp 905 triliun, lebih mahal dari GABUNGAN valuasi 2 perusahaan termahal di Indonesia dalam Angka, HM Sampoerna dan Telkom Indonesia  berdasar factbook IDX tahun 2016).

Inovasi yang Signifikan?
Argumen kedua adalah kemudahan yang ditawarkan dengan kemampuan untuk memesan dari mana saja dan kapan saja melalui aplikasi secara online. Pertanyaan saya, apakah dulu taksi konvensional tidak bisa dipesan dari mana saja dan kapan saja? Anda tentu pernah melakukan pemesanan taksi melalui telpon maupun social media dari perusahaan taksi konvensional bukan? Lalu apa yang membuat orang heran?

Kemampuan untuk memesan taksi dari mana saja dan kapan saja bukanlah suatu competitive advantage yang menjustifikasi valuasi tinggi Uber. Sistem platform seperti TO hanya akan mampu menjadi pemain yang signifikan ketika ia bisa memperbesar pasar yang ada secara drastis sehingga “kue” yang ada bisa dibagi dengan lebih banyak pihak.
Quote:“Inovasinya solutif coy, buktinya banyak yang make aplikasinya, mobilnya juga banyak.”
Jujur sajalah, banyak yang menggunakan TO karena promosi harganya murah, ya kan? Mobil banyak juga karena para mitra tergoda iming-iming.
Pelemparan Tanggung Jawab berbalut “Kebebasan”
Di sisi mitra, banyak kemudahan dan bonus-bonus yang membuat mereka tertarik untuk bergabung. Sampai-sampai banyak rental yang khusus menyewakan mobil untuk di-Uber-kan. Tapi yang namanya promo tentu tidak akan bertahan lama, karena TO juga harus untung. Jangan heran kalau lama-lama bagian TO bisa membesar atau sistem yang digunakan merugikan partner.
Uber pernah memperbesar persentase yang ia terima dari 20% menjadi 30%, karena ia merasa sudah punya cukup banyak stok driver. Karena driver sudah banyak, ia fokus pada bisnis dan pendapatannya. Hal senada juga bisa saja dilakukan oleh TO yang lain. Apa yang mencegah mereka melakukan hal tersebut?
Banyak argumen bertebaran bahwa TO membuat para pengemudi lebih bebas, bisa memilih waktu dan jadwal sendiri. Tetapi realita di lapangan berkata lain. Masing-masing perusahaan TO memiliki sistem yang secara otomatis memaksa para driver untuk mengambil waktu dan jadwal yang terkadang tidak rasional.
Siapa yang menentukan tarif? Siapa yang menentukan sistem poin dan bonus? Kalau memang demi kebaikan para mitra, ya seharusnya mereka memiliki suara yang jelas secara struktural dalam perusahaan. Kalau memang suara mereka sudah didengar dengan baik, maka seharusnya tidak akan ada berita demo seperti di India dan rumahnya sendiri, Amerika. Ini baru sebagian kecil, masih banyak lagi kasus di berbagai negara dan kota di dunia.

Perusahaan TO tidak pernah mau mengakui bahwa para driver/owner itu pegawai, tetapi mitra yang setara. Ini adalah taktik bisnis yang jitu untuk menekan biaya, karena perusahaan menjadi tidak bertanggung jawab terhadap gaji, jaminan kesehatan, dan banyak biaya lain terkait SDM. Tetapi di sisi lain, perusahaan memberikan aturan yang ketat dan tidak membuka seluruh data yang ada kepada para mitranya, seakan-akan para mitra adalah pegawai mereka.
Padahal, siapa yang menanggung biaya kredit mobil? Kredit mobil ini yang akan sangat menyulitkan para mitra, karena secara legal sebenarnya tidak ada tanggung jawab TO untuk menyelesaikan kredit mobil mereka. Hal ini membuat daya tawar para sopir dan pemilik mobil terhadap TO menjadi sangat rendah.
Kalau sudah terlanjur kredit, mau tidak mau ya harus muter terus itu mobil. Mobil yang terlanjur dikredit itu mau diapakan dengan penumpang yang berkurang ketika harga naik?
Coba bandingkan dengan perusahaan taksi konvensional yang bertanggung jawab atas biaya mobil, perawatan, suku cadang, asuransi, administrasi, dan segala macamnya. Pengemudi hanya tinggal mengemudikan mobilnya saja. Para perusahaan TO seringkali menyombongkan pendapatan yang lebih tinggi bagi para mitranya dibandingkan taksi konvensional, padahal banyak sekali biaya tidak terlihat yang harus ditanggung.

Belum lagi keuntungan dari pembelian, perawatan, dan asuransi mobil dalam jumlah besar yang hanya mungkin dilakukan oleh perusahaan atau kelompok, bukan individu. Memang ada beberapa koperasi yang menjadi mitra dari TO, tetapi realitanya mayoritas mobil tetap dimiliki dan diurus oleh masing-masing individu pemilik atau sopir mobil. Di mana-mana, membeli grosir itu lebih murah dari eceran.
Sekarang memang masih belum terasa karena masih masa “bulan madu”. Tetapi ketika tiba saatnya nanti, para mitralah yang akan paling kalang kabut dibuatnya. Kalau bertemu orang-orang TO, mungkin mereka akan menyampaikan keberatan mereka secara langsung mengenai kesulitan mereka terhadap keputusan perusahaan. Tetapi kita tentu berharap bahwa tanggapannya tidak seperti ini:
Quote:“Some people don’t like to take responsibility for their own shit.” — Travis Kalanick (CEO of Uber)
Itulah komentar CEO Uber kepada salah satu mitranya yang bernama Kamel terhadap keluhannya terkait turunnya pendapatan dirinya. Ini asli bukan rekayasa, sumbernya bisa dilihat secara langsung.
Bentuk yang ideal dari sebuah TO sebenarnya adalah koperasi/kelompok yang anggota dan pengurusnya adalah orang-orang yang sekarang menjadi mitra TO. Mereka yang memegang datanya, mereka yang bisa mengatur diri mereka, dan mereka yang bisa menentukan harga. Karena dengan begitu mereka tentu bisa mewujudkan keputusan yang terbaik bagi diri mereka.
Demo Angkot dan Aturan Pemerintah
Sebenarnya alasan para angkot maupun taksi konvensional berdemo itu masuk akal. Mereka menagih aturan pemerintah terhadap TO. Kenapa harus ada aturannya? Tentu tidak adil bagi para angkutan umum ketika hanya mereka yang harus melewati segala macam perizinan dan peraturan rumit (yang tujuan utamanya adalah melindungi konsumen sendiri).
Padahal di sisi lain, para operator TO bisa berjalan seenaknya. Saking ribetnya peraturan, yang namanya jual-beli angkot aktif itu bisa jauh lebih mahal dari harga wajar mobil bekas non-angkotnya di pasaran. Karena apa? Ya karena harga dari birokrasi itu.

Banyak yang bersyukur ketika angkot tidak ada di jalan karena jalanan menjadi tidak macet. Hampir dapat dipastikan bahwa mereka yang menyatakan hal tersebut bukan pengguna sehari-hari angkot. Kalau dia memang pengguna sehari-hari angkot, tanggapannya ketika angkot tidak ada di jalan seharusnya “Yah, boros nih harus pake taksi/ojek/gojek/dll”.
Bahkan ada yang menganggap pemerintah melindungi kemauan para pemilik modal yaitu perusahaan taksi, bis, dan juragan angkot. Ealah, memangnya Uber, Grab, Gojek itu bukan didukung oleh para pemilik modal? Sama saja.
Kalau mau melihat kasus ekstrimnya, lirik saja Uber. Googling sebentar saja dengan kata kunci “lawsuit”, “lawyer”, “Uber”, “lobby”. Dengan begitu banyaknya kasus hukum dan lobi yang dihadapi dan dilakukan oleh Uber, tentu modalnya yang dihabiskan tidak main-main.
Iya, konsumen memang mau yang murah, tetapi jangan murah hanya karena disubsidi. Kalau memang sistem online lebih efisien, buktikan dengan harga yang murah tanpa perlu disubsidi. Ketika subsidi selesai dan harganya menjadi tidak terjangkau, ya orang-orang yang merasa harganya terlalu mahal mau tak mau akan kembali kepada transportasi umum.
Sebenarnya inilah masalah utamanya, transportasi umum kita yang belum bagus. Kalau bagus ya nanti segmen pasarnya sudah ada sendiri-sendiri sesuai kemampuan bayar dan kenyamanan masing-masing target pasarnya. Ingin yang murah tapi harus menunggu ya pakai angkot atau bus, ingin cepat dan nyaman ya pakai taksi (online ataupun offline), ingin cepat dan anti macet pakai ojek (online maupun offline), ingin mewah ya pakai sekelas Silver Bird.
Enak kan?

Dikutip dari akun medium @msenaluphdika
by 1 at 09-30-2017, 05:08 PM
Taking criticism can be a difficult thing. At some point in this arts world so dependant on reviews and opinions, you will encounter a customer or audience member – maybe even a reviewer – who wants to tell you how to do things better. It can be hard to deal with; after all, nobody likes to be told they're wrong. But it's not all bad news because sometimes you can use criticism to give you a competitive edge.

Criticism is a form of communication
If someone has a criticism it means they want to give you feedback on what you're doing for them – that means an opportunity to learn more about the person who you're working for and how to convert them into a satisfied customer or audience member. Take a moment to think before you respond to what they're saying – in business, working with someone who is patient and able to receive and act on criticism means both parties can work towards a better outcome. For a play or production, it might mean getting to know what your audience actually want.

Feedback helps make your product stronger
If you always think you're right but don't get feedback from anyone else, how do you know for sure that what you're doing is any good? Whether you're selling or performing, whether it's a product or service, listening and acting on those honest views will tell you precisely what's good and what can be done better. Use that information to change your performance, service, exhibition or event – sometimes it will make for uncomfortable listening but it can make your product stronger as a result.

It forces you to think about how you work
Constructive criticism can guide you away from bad practices and towards good ones. Try to be objective and look at what you're providing as though it's not yours. This can be particularly difficult when you're deeply involved in a project but, if you can take a step back, you might see how to improve your way of working and avoid any negative outcomes down the road. Did you need a more specific brief? Was there something you missed in the early stages of the project? Is the performance deadline too unrealistic?

The right kind of criticism can give you an advantage
Think about it: if you can get a customer to tell you – and just you – how to give them the perfect product or service, that's information you've got that no one else has. That puts you at an advantage over anyone else in your sector and can be used again in the future to get things right, even faster. Find ways to squeeze that information from your client or audience and get them to tell you what they really want.

Use positive language, elicit a solution
The language you use in response to criticism is vitally important. Try to avoid getting into an argument. Instead, turn the exchange into a discussion about how to resolve the problem. This way you're still in a position to get paid and you'll waste less time guessing how to put things right. Consider phrases like:

"OK, so you'd like to see this design changed – what would you say is the main thing that ought to be different?"

"I can see why you say that. Let me tell you why I did it this way."

"I've thought about what you said and what I'm going to do is..."

Turn your words into action to show that you can listen to feedback, respond in the correct way and still get the job done.

Don't take it personally
Don't take it personally if someone doesn't immediately like your work. Even if you feel you're being criticised unfairly, don't retaliate with an extreme knee-jerk reaction or else you can irreparably damage your prospect of working with that client or audience and can even harm your reputation as well.

There will be occasions when you feel the criticism is personal and, now and then, you'll be right. People are fallible and it's important to remember to not be offended by someone's remarks. However, a good professional is able to take criticism on board and not respond as though it's a personal attack. They are also able to make it work to their advantage or, if all else fails, politely conclude the partnership and leave with their reputation intact.
by 1 at 09-30-2017, 05:04 PM
Mempelajari keamanan jaringan  itu menyenangkan. Untuk menguasai keamanan jaringan, tidak hanya teori yang harus kita pahami, tapi juga praktek.  Sebagai admin jaringan, sangat penting untuk mengetahui teknik penyerangan  yang dilakukan hacker. Tapi Ingat! belajar hacking tidak boleh melanggar hukum dan etika. 

Ada beberapa tools yang bisa kita gunakan untuk mempelajari teknik penyerangan tanpa harus melanggar hukum. Ada satu web yang sering saya anjurkan untuk belajar hacking.

Diantaranya adalah web Hack This Site https://www.hackthissite.org. Web ini menyediakan tempat latihan bagi teman-teman yang ingin mempelajari tentang penyerangan. Disini bisa dipelajari dasar-dasar keamanan web. Web ini menyediakan game yang dibagi menjadi berbagai macam misi. 

Ada sekitar 90 lebih misi yang bisa kita gunakan untuk latihan. Pada Basic mission kita akan diminta mencari password. Pada basic mission ini terdapat berbagai misi menarik.

Pada basic mission 1 kita diminta mempelajari source code dari halaman tersebut. Pada basic mission 2, kita diminta memahami petunjuk yang ada di website. Baca lagi petunjuk sampai kita memahami maksudnya. Basic mission 3 anda diminta untuk memahami source code, terdapat sebuah alamat dimana Sam menyimpan password tersebut. Pada basic mission 4 & 5 kita mulai dikenalkan pada teknik injection. 

Kuncinya adalah pada tombol mengirim email. Disini anda harus melakukan modifikasi terhadap tombol tersebut agar mengirim password ke email anda. Bisa digunakan fungsi inspect elemen. Basic mission 6 adalah tentang enkripsi. Jadi kita diminta mencari algoritma enkripsi yang digunakan. Perhatikan pola perubahan plain text dan ciper text. Tutorial tentang basic mission bisa dilihat pada link berikut https://www.hackthissite.org/articles/read/943

Yang lebih seru adalah realistic mission. Realistic mission  ini dirancang semirip mungkin dengan keadaan sebenarnya. Disini anda akan mendapat tugas untuk melakukan deface, merubah database, dll. Kemudian ada Programming mission. Pada misi ini kita diminta membuat program untuk menyelesaikan permasalahan, seperti parsing, enkripsi dll. Selain itu ada application mission. 

Disini  kita diminta untuk mempelajari reverse-engineering. Ada juga misi seru seperti Stego, Forensic, phonepreaking, javascript dan ext mission. Selain game, terdapat juga artikel-artikel menarik pada web ini pada link article. Dan ada juga useful stuff yang merupakan rangkuman tools2 security yang bisa kita pelajari.

Website ini free, kita hanya perlu registrasi terlebih dahulu. Hanya saja pemilihan password yang agak ribet. Karena password harus minimal 15 karakter, ada huruf besar, huruf kecil dan mengandung huruf. 

Selamat mencoba!
by 1 at 09-30-2017, 04:59 PM
Bagi anda yang belum mengenal bahasa pemrogramman, tentu akan merasa bingung, bahasa pemrograman apa yang akan dipelajari pertama kali. Terlebih lagi anda juga bingung bahasa pemrograman apa yang cocok untuk tujuan anda belajar. Apakah itu untuk pembuatan web ? pembuatan mobile apps ? atau untuk pembuatan webservice di server ?
Sebuah situs make a website hub merangkum infografik beberapa bahasa pemrograman yang layak untuk dipelajari baik bagi pemula ataupun yang sudah menguasai bahasa pemrograman lainnya. Infografik ini dibuat berdasarkan data yang diperoleh dari situs jobtrends pada awal tahun 2016 ini.
[Image: jobgraph.png?q=javascript+developer%2C+j...+developer]
Dan ini adalah infografik tentang bahasa pemrograman, sejarah singkatnya, dan juga peruntukannya.

[Image: what-code-should-I-learn-cheat-sheet-201...INAL-1.jpg]
by 1 at 09-30-2017, 04:50 PM
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